思想道德偶像供给模式是以偶像为主要载体和传播媒介的思想分配形式，作为实施道德教化的重要方式在社会生活中长期发挥着重要作用。新时代以来，思想道德偶像供给模式实现了重大转变，思想道德偶像供给结构、供给渠道更加多元，偶像供给的社会、政治、道德功能得到进一步发挥。但随着以互联网等媒体尤其是以网络社交媒体平台为代表的新型社会交往方式的普及，社会思想意识领域也变得越来越复杂，思想道德偶像供给模式面临“新情况、新特点、新问题、新环境”的挑战。因此，应立足于时代发展要求，遵循思想道德偶像供给的基本逻辑，创新思想道德偶像供给模式。着力强化思想道德偶像供给的政治功能；提升思想道德偶像供给的整体公信力和空间控制力；提高思想道德偶像供给的科学性，增强文化内涵和文明意蕴；切实加强重点对象的思想道德偶像供给并注重偶像的自律笃行。

The supply mode of ideological and moral idols， as a form of ideological distribution using idols as the main carrier and medium， has long played a significant role as an important means of implementing moral education in social life. Since the new era， the supply mode of ideological and moral idols has changed significantly： its structure has become more diverse， its channels have become more effective， and its social， political， and moral functions have been further enhanced. However， with the widespread adoption of new forms of social interaction， especially the Internet like online social media platforms， the social ideological sphere has become increasingly complex. The supply mode of ideological and moral idols is now facing challenges posed by “new situations， new characteristics， new problems， and new environments.” Therefore， we should adhere to the basic logic of ideological and moral idol supply and innovate its supply mode based on the contemporary needs. In specific， we should vigorously strengthen the political function of ideological and moral idol supply； elevate its overall credibility and ability to exert influence across contexts； improve its scientific basis while enriching its cultural connotations and civilized implications； and effectively strengthen the supply of ideological and moral idols for priority groups， while highlighting idols’ self-discipline and steadfast adherence to moral principles.