基于第四方物流的县域零售模式研究

田歆, 任家宁, 周晓雪, 鲁召煦, 陶冶, 绳惠展

北京交通大学学报(社会科学版) ›› 2025, Vol. 24 ›› Issue (1) : 54-62.

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北京交通大学学报(社会科学版) ›› 2025, Vol. 24 ›› Issue (1) : 54-62.
物流研究

基于第四方物流的县域零售模式研究

  • 田歆1,2, 任家宁1,2, 周晓雪3, 鲁召煦1,2, 陶冶4, 绳惠展5
作者信息 +

County-level Retail Model Based on Fourth-Party Logistics: Taking Yidu Convenience Store as an Example

  • TIAN Xin1,2, REN Jia-ning1,2, ZHOU Xiao-xue3, LU Zhao-xu1,2, TAO Ye4, SHENG Hui-zhan5
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文章历史 +

摘要

第四方物流能够推动供应链信息共享、协同合作并加载多元商业模式,为县域零售企业破解物流能力瓶颈、拓宽盈利渠道及提升营收规模提供一条可行路径。本文基于一种第四方物流框架,以唯一跻身中国便利店前二十强的县域连锁零售企业——壹度便利店为案例,探究并总结在县域发展连锁零售企业的可行模式。研究结果表明:积极构建完整的县域信息化物流体系,向第四方物流模式转型是县域连锁零售企业发展的可行路径;基于高效物流开展实体门店和社区团购等多元盈利模式,能够实现复用降本和协同增效,以管理模式的变革促进零售企业规模的提升。因此,县域零售企业应当加强物流建设,借鉴第四方物流模式,加载多元商业模式,节约运营成本并拓展盈利渠道,以实现连锁化发展。

Abstract

The fourth-party logistics can facilitate information sharing and collaborative cooperation in the supply chain, and integrate multiple business models. It offers a feasible solution for county-level retail enterprises to overcome bottlenecks in logistics capabilities, broaden profit-making channels, and enhance revenue scale. Based on a fourth-party logistics framework, this paper takes Yidu Convenience Store, the only county-level chain retail enterprise ranked among the top 20 convenience stores in China, as a case study to explore and summarize the feasible models for the development of chain retail enterprises in county-level areas. The research findings indicate that actively establishing a comprehensive informatized logistics system and transitioning to the fourth-party logistics model are practical ways for the development of county-level chain retail enterprises. By leveraging efficient logistics to implement diverse profit-making models, such as physical stores and community group-buying, these enterprises can reduce costs through resource reuse and achieve synergistic efficiency gains. Moreover, the transformation of the management model can facilitate the expansion of the scale of retail enterprises. Therefore, county-level retail enterprises should strengthen logistics construction, draw on the fourth-party logistics model, adopt multiple business models, cut operating costs, and expand profit-making channels so as to achieve the development of chain-store operations.

关键词

第四方物流 / 县域 / 零售 / 供应链 / 社区团购

Key words

fourth party logistics / county-level / retailing / supply chain / community group-buying

引用本文

导出引用
田歆, 任家宁, 周晓雪, 鲁召煦, 陶冶, 绳惠展. 基于第四方物流的县域零售模式研究[J]. 北京交通大学学报(社会科学版). 2025, 24(1): 54-62
TIAN Xin, REN Jia-ning, ZHOU Xiao-xue, LU Zhao-xu, TAO Ye, SHENG Hui-zhan. County-level Retail Model Based on Fourth-Party Logistics: Taking Yidu Convenience Store as an Example[J]. Journal of Beijing Jiaotong University(Social Sciences Edition). 2025, 24(1): 54-62
中图分类号: F715   

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基金

国家自然科学基金“社区团购中众筹机制、社会效应和绩效影响的实证研究”(72172145);国家自然科学基金“基于网络生态的智慧供应链金融模式研究”(71932002)。

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