数字化对全渠道供应链整合的驱动机理及绩效影响研究：基于供应链实践观视角

宋光; 宋少华; 施先亮

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北京交通大学学报(社会科学版) ›› 2023, Vol. 22 ›› Issue (4) : 126-136.

物流研究

数字化对全渠道供应链整合的驱动机理及绩效影响研究：基于供应链实践观视角

宋光^1,2, 宋少华⁴, 施先亮³

作者信息 +

Driving Mechanism and Performance Impact of Digitalization on Omni-channel Supply Chain Integration： From Supply Chain Practice View Perspective

SONG Guang^1,2, SONG Shao-hua⁴, SHI Xian-liang³

Author information +

文章历史 +

摘要

出于对数字化转型的投入产出顾虑，全渠道企业的数字化转型依然缓慢。许多学者从理论角度阐述了数字化对全渠道供应链管理的重要性，但数字化对全渠道供应链整合的驱动机理与效果并未得到全面验证。本研究基于供应链实践观构建实证模型，使用结构方程模型对我国188家全渠道企业的问卷数据进行分析。结果表明，数字化水平不仅驱动全渠道供应链整合，且促进企业绩效水平的提升。此外，本研究还发现供应链整合对数字化与企业绩效之间的关系起到正向中介作用。因此，企业在全渠道变革中，应该正视数字化转型带来的各类挑战，通过供应链流程重塑、跨渠道资源再配置等手段实现高水平供应链整合。

Abstract

The digital transformation of omni-channel retailers is still in its early stage of development because of the input-output concerns. The significance of digitalization to omni-channel supply chain management have been discussed by scholars from theoretical perspective. Nevertheless， the driving mechanism and effects of digitization on omni-channel supply chain integration have not yet been fully verified. By constructing an empirical model based on the supply chain practice view， this study applies structural equation modeling to examine the questionnaire data of 188 omni-channel retailers in China. The findings demonstrate that digitalization not only propels the omni-channel supply chain integration but also encourages an increase in the firm performance through both direct and indirect effects. It also finds that the supply chain integration plays a positive mediating role between digitalization and firm performance. Therefore， firms should face up to various challenges brought about by digital transformation and achieve high-level supply chain integration through such means as the remodeling of supply chain processes and the reallocation of cross-channel resources.

导出引用

宋光, 宋少华, 施先亮. 数字化对全渠道供应链整合的驱动机理及绩效影响研究：基于供应链实践观视角[J]. 北京交通大学学报(社会科学版). 2023, 22(4): 126-136

SONG Guang, SONG Shao-hua, SHI Xian-liang. Driving Mechanism and Performance Impact of Digitalization on Omni-channel Supply Chain Integration： From Supply Chain Practice View Perspective[J]. Journal of Beijing Jiaotong University（Social Sciences Edition）. 2023, 22(4): 126-136

中图分类号： F252

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