考虑需求与税率不确定性的跨境电商供应链协同激励机制研究

马述忠; 刘夙扬; 柴宇曦

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北京交通大学学报(社会科学版) ›› 2023, Vol. 22 ›› Issue (4) : 111-125.

物流研究

考虑需求与税率不确定性的跨境电商供应链协同激励机制研究

马述忠¹, 刘夙扬^1,2, 柴宇曦^1,3

作者信息 +

Research on Incentive Mechanism for Cross-border E-commerce Supply Chain Collaboration Under Demand and Tax Rate Uncertainty

MA Shu-zhong¹, LIU Su-yang^1,2, CHAI Yu-xi^1,3

Author information +

文章历史 +

摘要

跨境电子商务正广泛而深刻地影响中国对外贸易形势，跨境电商供应链的协同化运作对于跨境电子商务进一步发挥新业态优势具有重要意义。以产品供应商和跨境电商平台构成的二级跨境电商供应链为研究对象，考虑消费者需求受到跨境电商平台服务努力水平的影响，构建产品供应商主导的Stackelberg博弈模型，基于需求预测视角分析需求和税率不确定情形下协同激励机制对供应链成员协同策略选择的影响。研究发现：跨境电商平台总会因协同获利，而产品供应商的协同策略选择与消费者对于平台服务努力水平的敏感系数和税率状态的先验概率有关。当敏感系数位于中间水平且税率状态的先验概率满足一定条件时，跨境电商供应链存在帕累托优化的可能性，即恰当的协同激励机制可以促使产品供应商采取协同策略。需求不确定性和产品供应商议价能力正向影响最优转移支付的值，且协同激励机制的实施难度随跨境电商平台需求预测精度和税率的减少而增加。

Abstract

Considering that consumer demand is affected by the service level of cross-border e-commerce platform， Stackelberg game model is developed to study the two-level supply chain composed of product supplier and cross-border e-commerce platform， and to analyze the influence of incentive mechanism on the choice of collaboration strategy among supply chain members under the demand and tax rate uncertainty. The results show that cross-border e-commerce platform can always benefit from collaboration， while the willingness of product supplier to collaborate is contingent upon the consumers’ sensitivity to the service level of platform and the prior probability of the tax rate. When the sensitivity is moderate and the prior probability of the tax rate satisfies certain conditions， Pareto optimization can be achieved in the cross-border e-commerce supply chain， that is， an appropriate incentive mechanism can prompt product supplier to take the initiative to collaborate. Demand uncertainty and product supplier’s bargaining power positively affect the value of optimal transfer payments， and the difficulty of implementing incentive mechanism increases with the decrease of demand forecasting accuracy by cross-border e-commerce platform and the reduction of tax rate.

导出引用

马述忠, 刘夙扬, 柴宇曦. 考虑需求与税率不确定性的跨境电商供应链协同激励机制研究[J]. 北京交通大学学报(社会科学版). 2023, 22(4): 111-125

MA Shu-zhong, LIU Su-yang, CHAI Yu-xi. Research on Incentive Mechanism for Cross-border E-commerce Supply Chain Collaboration Under Demand and Tax Rate Uncertainty[J]. Journal of Beijing Jiaotong University（Social Sciences Edition）. 2023, 22(4): 111-125

中图分类号： F724.6

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