|
|
|
| Driving Mechanism and Performance Impact of Digitalization on Omni-channel Supply Chain Integration： From Supply Chain Practice View Perspective |
| SONG Guang1,2, SONG Shao-hua4, SHI Xian-liang3 |
1.National Academy of Economic Security, Beijing Jiaotong University， Beijing 100044， China
2.Beijing Research Base of Industrial Security and Development, Beijing Jiaotong University， Beijing 100044， China
3.School of Economics and Management, Beijing Jiaotong University， Beijing 100044， China
4.School of Business， Macau University of Science and Technology， Macau 999078， China |
|
|
|
|
Abstract The digital transformation of omni-channel retailers is still in its early stage of development because of the input-output concerns. The significance of digitalization to omni-channel supply chain management have been discussed by scholars from theoretical perspective. Nevertheless， the driving mechanism and effects of digitization on omni-channel supply chain integration have not yet been fully verified. By constructing an empirical model based on the supply chain practice view， this study applies structural equation modeling to examine the questionnaire data of 188 omni-channel retailers in China. The findings demonstrate that digitalization not only propels the omni-channel supply chain integration but also encourages an increase in the firm performance through both direct and indirect effects. It also finds that the supply chain integration plays a positive mediating role between digitalization and firm performance. Therefore， firms should face up to various challenges brought about by digital transformation and achieve high-level supply chain integration through such means as the remodeling of supply chain processes and the reallocation of cross-channel resources.
|
|
Received: 24 August 2023
|
|
|
|
|
|
1 RAI H B，SARA V，CATHY M，et al. Logistics outsourcing in omnichannel retail：State of practice and service recommendations［J］. International Journal of Physical Distribution and Logistics Management，2019，49（3）： 267-286.
2 陈志松，陈丹黎. 全渠道零售模式下双产品寄售供应链均衡决策［J］. 北京交通大学学报 （社会科学版），2020，19（4）：116-126.
3 刘金荣，徐琪. 全渠道零售下“Showrooms”对需求分布，定价和收益的影响研究［J］. 中国管理科学，2019，27（12）：91-102.
4 BORLAND K M. Retailers surviving the pandemic already had an omni-channel platform［EB/OL］. （2020-12-29）［2021-04-30］. https：//www.globest.com/2020/12/29/retailers-surviving-the-pandemic-already-had-an-omnichannelplatform/？slreturn=20210118062828.
5 LI Y，LIU H，LIM E T K，et al. Customer’s reaction to cross-channel integration in omni-channel retailing：The mediating roles of retailer uncertainty，identity attractiveness，and switching costs［J］. Decision Support Systems，2018，109：50-60.
6 CAI Y J，LO C K Y. Omni-channel management in the new retailing era：a systematic review and future research agenda［J］. International Journal of Production Economics，2020，229.
7 REINARTZ W，WIEGAND N，IMSCHLOSS M. The impact of digital transformation on the retailing value chain［J］. International Journal of Research in Marketing，2019，36：350-366.
8 KOSMOL T，FELIX R，LUTZ K. You'll never walk alone：Why we need a supply chain practice view on digital procurement［J］. Journal of Purchasing and Supply Management，2019，25（4）.
9 MOSTAGHEL R，OGHAZI P，PARIDA V，et al. Digitalization driven retail business model innovation： Evaluation of past and avenues for future research trends［J］. Journal of Business Research，2022，146：134-145.
10 中国百货商业协会. 实体零售全渠道及数字化发展报告（2021）［EB/OL］. （2021-09-27）［2021-09-30］. http：//www.ccagm.org.cn/bg-yj/6567.html.
11 CARTER C R，KOSMOL T，KAUFMANN L. Toward a supply chain practice view［J］. Journal of Supply Chain Management，2017，53（1）：114-122.
12 FREDERICO G，GARZA-REYES J，ANOSIKE A，et al. Supply chain 4.0：concepts，maturity and research agenda［J］. Supply Chain Management，2019，25（2）：262-282.
13 STANK T，TERRY E，THOMAS J G，et al. Toward a digitally dominant paradigm for twenty- first century supply chain scholarship［J］. International Journal of Physical Distribution and Logistics Management，2019，49（10）：956-971.
14 REIS J，AMORIM M，MEL?O N，et al. Digital transformation： a literature review and guidelines for future research［M］. In World conference on information systems and technologies，2018，Springer，Cham，411-421.
15 BüYüK?ZKAN G，G??ER F. Digital supply chain：literature review and a proposed framework for future research［J］. Computers in Industry，2018，97：157-177.
16 SHI S，WANG Y S，CHEN X，et al. Conceptualization of omnichannel customer experience and its impact on shopping intention：A mixed-method approach［J］. International Journal of Information Management，2020，50：325-336.
17 FEYISSA T T，SHARMA R R K，LAI K K. The impact of the core company's strategy on the dimensions of supply chain integration［J］. The International Journal of Logistics Management，2019，30（1）：231-260.
18 MCDONALD M P，ROWSELL-JONES A. The digital edge： exploiting information & technology for business advantage［M］. Stamford：Gartner．Inc，2012.
19 FLYNN B B，HUO B，ZHAO X. The impact of supply chain integration on performance： A contingency and configuration approach［J］. Journal of operations management，2010，28（1）：58-71.
20 ZHAO X，WANG P，PAL R. The effects of agro-food supply chain integration on product quality and financial performance： Evidence from Chinese agro-food processing business［J］. International Journal of Production Economics，2021，231.
21 SONG G，SONG S，SUN L. Supply chain integration in omni-channel retailing：a logistics perspective［J］. The International Journal of Logistics Management，2019，30（2）：527-548.
22 WIENGARTEN F，LI H，PRAKASH J，SINGH B F. Re-evaluating supply chain integration and firm performance：linking operations strategy to supply chain strategy［J］. Supply Chain Management：An International Journal，2019，24（4）：540-559.
23 YU Y，HUO B，ZHANG Z. Impact of information technology on supply chain integration and company performance：evidence from cross-border e-commerce companies in China［J］. Journal of Enterprise Information Management．2020，34（1）：460-489.
24 SONG G，SONG S. Fostering supply chain integration in omni-channel retailing through human resource factors：empirical study in China's market［J］. International Journal of Logistics Research and Applications，2021，24（1）：1-22.
25 FEYISSA T T，SHARMA R R K，LAI K K. The impact of the core company's strategy on the dimensions of supply chain integration［J］. The International Journal of Logistics Management，2019，30（1）：231-260.
26 BROMILEY P，RAU D. Towards a practice-based view of strategy［J］. Strategic Management Journal，2014，35（8）：1249-1256.
27 WANG M，ZHANG Q，WANG Y，et al．Governing local supplier opportunism in China：moderating role of institutional forces［J］. Journal of Operations Management，2016，46：84-94.
28 SARAH S，DAVID B G，JOHN M. A supply chain practice-based view of enablers，inhibitors and benefits for environmental supply chain performance measurement［J］. Production Planning & Control，2020.
29 MCGEE P. Procurement comes out of the shadows：the advent of digital tools has put the back office at the forefront of business strategy［J/OL］. 2018，https：//www.ft.com/content/3a0da70e-ad52-11e8-825348106866cd8a.
30 GOTTGE S，MENZEL T，FORSLUND H. Industry 4.0 technologies in the purchasing process［J］. Industrial Management and Data Systems，2020，120（4）：730-748.
31 SCHNIEDERJANS D G，CARLA C，MEHRNAZ K. Supply chain digitalization trends：an integration of knowledge management［J］. International Journal of Production Economics，2019，220.
32 HOLMSTR?M J，HOLWEG M，LAWSON B，et al. The digitalization of operations and supply chain management：Theoretical and methodological implications［J］. Journal of Operations Management，2019，65（8）：728-734.
33 GUHA S，KUMAR S. Emergence of big data research in operations management，information systems，and healthcare：past contributions and future roadmap［J］. Production and Operations Management，2018，27（9）：1724-1735.
34 MELACINI M，PEROTTI S，RASINI M，et al. E-fulfilment and distribution in omnichannel retailing：a systematic literature review［J］. International Journal of Physical Distribution & Logistics Management，2018，48（4）：391-414.
35 曾敏刚，林倩，潘焕雯，等. 信息技术能力、信任与供应链整合的关系研究［J］. 管理评论，2017，12（29）：219-227+259.
36 ABOU-FOUL M，RUIZ-ALBA J L，SOARES A. The impact of digitalization and servitization on the financial performance of a firm： an empirical analysis［J］. Production Planning & Control，2021，32（12），975-989.
37 FERRARI E.，GAMBERI M.，PILATI F，et al. Motion Analysis System for the digitalization and assessment of manual manufacturing and assembly processes［J］. IFAC-PapersOnLine，2018，51（11）：411-416.
38 KRAUSE D，LUZZINI D，LAWSON B. Building the case for a single key informant in supply chain management survey research［J］. Journal of Supply Chain Management，2018，54（1），42-50. |
|
|
|
