Driving Mechanism and Performance Impact of Digitalization on Omni-channel Supply Chain Integration： From Supply Chain Practice View Perspective

SONG Guang; SONG Shao-hua; SHI Xian-liang

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Journal of Beijing Jiaotong University（Social Sciences Edition） ›› 2023, Vol. 22 ›› Issue (4) : 126-136.

Driving Mechanism and Performance Impact of Digitalization on Omni-channel Supply Chain Integration： From Supply Chain Practice View Perspective

SONG Guang^1,2, SONG Shao-hua⁴, SHI Xian-liang³

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Abstract

The digital transformation of omni-channel retailers is still in its early stage of development because of the input-output concerns. The significance of digitalization to omni-channel supply chain management have been discussed by scholars from theoretical perspective. Nevertheless， the driving mechanism and effects of digitization on omni-channel supply chain integration have not yet been fully verified. By constructing an empirical model based on the supply chain practice view， this study applies structural equation modeling to examine the questionnaire data of 188 omni-channel retailers in China. The findings demonstrate that digitalization not only propels the omni-channel supply chain integration but also encourages an increase in the firm performance through both direct and indirect effects. It also finds that the supply chain integration plays a positive mediating role between digitalization and firm performance. Therefore， firms should face up to various challenges brought about by digital transformation and achieve high-level supply chain integration through such means as the remodeling of supply chain processes and the reallocation of cross-channel resources.

Key words

omni-channel supply chain / digitalization / supply chain integration / firm performance / supply chain practice view

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SONG Guang, SONG Shao-hua, SHI Xian-liang. Driving Mechanism and Performance Impact of Digitalization on Omni-channel Supply Chain Integration： From Supply Chain Practice View Perspective[J]. Journal of Beijing Jiaotong University（Social Sciences Edition）. 2023, 22(4): 126-136

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