考虑需求与税率不确定性的跨境电商供应链协同激励机制研究

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Abstract Considering that consumer demand is affected by the service level of cross-border e-commerce platform， Stackelberg game model is developed to study the two-level supply chain composed of product supplier and cross-border e-commerce platform， and to analyze the influence of incentive mechanism on the choice of collaboration strategy among supply chain members under the demand and tax rate uncertainty. The results show that cross-border e-commerce platform can always benefit from collaboration， while the willingness of product supplier to collaborate is contingent upon the consumers’ sensitivity to the service level of platform and the prior probability of the tax rate. When the sensitivity is moderate and the prior probability of the tax rate satisfies certain conditions， Pareto optimization can be achieved in the cross-border e-commerce supply chain， that is， an appropriate incentive mechanism can prompt product supplier to take the initiative to collaborate. Demand uncertainty and product supplier’s bargaining power positively affect the value of optimal transfer payments， and the difficulty of implementing incentive mechanism increases with the decrease of demand forecasting accuracy by cross-border e-commerce platform and the reduction of tax rate.

Key words： cross-border e-commerce supply chain collaboration demand forecasting incentive mechanism Stackelberg game

Received: 03 April 2023

PACS:

F724.6

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	MA Shu-zhong
	LIU Su-yang
	CHAI Yu-xi

Cite this article:

MA Shu-zhong,LIU Su-yang,CHAI Yu-xi. Research on Incentive Mechanism for Cross-border E-commerce Supply Chain Collaboration Under Demand and Tax Rate Uncertainty[J]. journal6, 2023, 22(4): 111-125.

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https://xbsk.bjtu.edu.cn/EN/ OR https://xbsk.bjtu.edu.cn/EN/Y2023/V22/I4/111

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