Carrier Dimensional Upgrading and Discursive Expansion： Communication Pathways for National Image Construction in the Overseas Development of the Transportation Sector

LIU Kai; GONG Yan-wei

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Journal of Beijing Jiaotong University（Social Sciences Edition） ›› 2026, Vol. 25 ›› Issue (3) : 80-86.

The Belt and Road Initiative and Building a Country with a Strong Transportation Network

Carrier Dimensional Upgrading and Discursive Expansion： Communication Pathways for National Image Construction in the Overseas Development of the Transportation Sector

LIU Kai, GONG Yan-wei

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Abstract

The overseas development practices of China’s transportation industry provide a valuable window for national image construction and international communication. Transcending the “media dependency” mindset， the transportation sector provides five pathways to construct national image： upgrading communication carriers； transforming communication modes from unidirectional transmission to embedded symbiosis； enhancing the subjective perception of audiences； deepening communication content toward conceptual dimensions； and transforming the communicator’s identity into a “community co-builder.” Based on existing practical experience， China’s transportation industry should firmly establish the concept of “transportation as media” and construct diverse value symbols as well as an embedded cross-cultural communication system. Furthermore， from the dimensions of value extension， conceptual embedding， and narrative innovation， it is essential to explore comprehensive systems and full pathways for deeply integrating the vision of “a community with a shared future for mankind” into the overseas development of the transportation sector.

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transportation overseas development / national image / international communication

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LIU Kai, GONG Yan-wei. Carrier Dimensional Upgrading and Discursive Expansion： Communication Pathways for National Image Construction in the Overseas Development of the Transportation Sector[J]. Journal of Beijing Jiaotong University（Social Sciences Edition）. 2026, 25(3): 80-86

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