Resolving the Dilemma of Integration Strategy: Construction and Operation of a Cross-Organizational Innovation System for Digital-Real Integration

WANG Tao

Journal of Beijing Jiaotong University(Social Sciences Edition) ›› 2026, Vol. 25 ›› Issue (1) : 113-123.

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Journal of Beijing Jiaotong University(Social Sciences Edition) ›› 2026, Vol. 25 ›› Issue (1) : 113-123.
Management Studies

Resolving the Dilemma of Integration Strategy: Construction and Operation of a Cross-Organizational Innovation System for Digital-Real Integration

  • WANG Tao
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Abstract

Faced with limited resources, enterprises implementing an integration strategy confront a dilemma of whether to strengthen technological innovation or to promote business model innovation. Previous studies have also held different views on the relationship between the two. Although establishing external connections can overcome the the constraint of limited resources, integration strategy still faces numerous difficulties due to organizational boundaries. Cross-border organizational integration, as a new cross-organizational innovation model in the real economy, can reshape the relational structure and innovation behaviors between enterprises and relevant stakeholders by crossing organizational boundaries, optimize resource allocation and reconstruct value logic in novel ways, thereby promoting a paradigm shift in coopetition models. Therefore, in the era of the digital economy, building a cross-organizational innovation system of “digitalization plus cross-border organizational integration” based on “digital-real integration” enables the coordination between technology and market by establishing connections and interactions between physical space and digital space. Specifically, with cross-border organizational integration as the core, and supported by digitalization, such an innovation system takes technological innovation as its underlying foundation and business model innovation as its surface structure. It can not only achieve the coexistence and parallel advancement of both, but also effectively resolve the dilemma of integration strategy.

Key words

digital-real integration / technological innovation / business model innovation / integration strategy / organization boundaries / cross-organization innovation system

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WANG Tao. Resolving the Dilemma of Integration Strategy: Construction and Operation of a Cross-Organizational Innovation System for Digital-Real Integration[J]. Journal of Beijing Jiaotong University(Social Sciences Edition). 2026, 25(1): 113-123

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