The supply mode of ideological and moral idols， as a form of ideological distribution using idols as the main carrier and medium， has long played a significant role as an important means of implementing moral education in social life. Since the new era， the supply mode of ideological and moral idols has changed significantly： its structure has become more diverse， its channels have become more effective， and its social， political， and moral functions have been further enhanced. However， with the widespread adoption of new forms of social interaction， especially the Internet like online social media platforms， the social ideological sphere has become increasingly complex. The supply mode of ideological and moral idols is now facing challenges posed by “new situations， new characteristics， new problems， and new environments.” Therefore， we should adhere to the basic logic of ideological and moral idol supply and innovate its supply mode based on the contemporary needs. In specific， we should vigorously strengthen the political function of ideological and moral idol supply； elevate its overall credibility and ability to exert influence across contexts； improve its scientific basis while enriching its cultural connotations and civilized implications； and effectively strengthen the supply of ideological and moral idols for priority groups， while highlighting idols’ self-discipline and steadfast adherence to moral principles.