数字化对全渠道供应链整合的驱动机理及绩效影响研究：基于供应链实践观视角

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摘要出于对数字化转型的投入产出顾虑，全渠道企业的数字化转型依然缓慢。许多学者从理论角度阐述了数字化对全渠道供应链管理的重要性，但数字化对全渠道供应链整合的驱动机理与效果并未得到全面验证。本研究基于供应链实践观构建实证模型，使用结构方程模型对我国188家全渠道企业的问卷数据进行分析。结果表明，数字化水平不仅驱动全渠道供应链整合，且促进企业绩效水平的提升。此外，本研究还发现供应链整合对数字化与企业绩效之间的关系起到正向中介作用。因此，企业在全渠道变革中，应该正视数字化转型带来的各类挑战，通过供应链流程重塑、跨渠道资源再配置等手段实现高水平供应链整合。

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	宋光
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	施先亮

关键词 ：全渠道供应链, 数字化, 供应链整合, 企业绩效, 供应链实践观

Abstract：The digital transformation of omni-channel retailers is still in its early stage of development because of the input-output concerns. The significance of digitalization to omni-channel supply chain management have been discussed by scholars from theoretical perspective. Nevertheless， the driving mechanism and effects of digitization on omni-channel supply chain integration have not yet been fully verified. By constructing an empirical model based on the supply chain practice view， this study applies structural equation modeling to examine the questionnaire data of 188 omni-channel retailers in China. The findings demonstrate that digitalization not only propels the omni-channel supply chain integration but also encourages an increase in the firm performance through both direct and indirect effects. It also finds that the supply chain integration plays a positive mediating role between digitalization and firm performance. Therefore， firms should face up to various challenges brought about by digital transformation and achieve high-level supply chain integration through such means as the remodeling of supply chain processes and the reallocation of cross-channel resources.

Key words： omni-channel supply chain digitalization supply chain integration firm performance supply chain practice view

收稿日期: 2023-08-24

PACS:

F252

基金资助:北京市社会科学基金资助项目“北京高精尖产业供应链现代化提升策略研究”（22JCC082）。

通讯作者: 宋少华，女，澳门科技大学商学院助理教授。研究方向：全渠道供应链、韧性供应链。E-mail：19113046@bjtu.edu.cn。 E-mail: 19113046@bjtu.edu.cn

作者简介: 宋光，男，北京交通大学国家经济安全研究院、北京产业安全与发展研究基地助理研究员。研究方向：全渠道供应链、数字供应链、韧性供应链；施先亮，男，北京交通大学经济管理学院教授，博士生导师。研究方向：物流战略与规划、智慧物流与数字供应链；

引用本文:

宋光, 宋少华, 施先亮. 数字化对全渠道供应链整合的驱动机理及绩效影响研究：基于供应链实践观视角[J]. 北京交通大学学报(社会科学版), 2023, 22(4): 126-136. SONG Guang, SONG Shao-hua, SHI Xian-liang. Driving Mechanism and Performance Impact of Digitalization on Omni-channel Supply Chain Integration： From Supply Chain Practice View Perspective. journal6, 2023, 22(4): 126-136.

链接本文:

https://xbsk.bjtu.edu.cn/CN/ 或 https://xbsk.bjtu.edu.cn/CN/Y2023/V22/I4/126

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