Curriculum Ideological and Political Construction in Business Administration Education： Value， Principle and Teaching Innovation
LIU Gang1, MA Shan-zi1, LI Bo2
1.School of Business， Renmin University of China， Beijing 100872， China 2.School of Business， Shandong University of Political Science and Law， Jinan Shandong 250014， China
Abstract：Curriculum ideological and political construction is an indispensable part of business administration education and an important way to educate future enterprise managers with firm political stance， good moral cultivation and strong sense of social responsibility. In business administration education， curriculum ideological and political construction should， by adhering to the principles of combining ideological and professional qualities， typicality and enjoyment， and embeddedness and endogeneity， draw rich nourishment from theories of Marxism and adapting Marxism to the Chinese context and the needs of the times， from principles and policies of the Communist Party of China and Chinese Central Government， as well as from excellent traditional Chinese culture， history of Chinese revolution， construction and reform， and enterprises’ practice of operation and management. Meanwhile， it is necessary to flexibly employ approaches such as lecture， case study， enterprise visiting and group presentation to effectively improve teaching effect.
刘刚, 马姗子, 李波. 工商管理教育中的课程思政建设：价值、原则与教学创新[J]. 北京交通大学学报(社会科学版), 2024, 23(4): 146-154.
LIU Gang, MA Shan-zi, LI Bo. Curriculum Ideological and Political Construction in Business Administration Education： Value， Principle and Teaching Innovation. journal6, 2024, 23(4): 146-154.
2024, Vol. 23 
